In my time at Kalypso, I managed countless projects with another designer, Karina Munoz, where we’d collaborate on ideas and often times would hand iterations back and forth until finalization. The KRASH logo was influenced by the impact of massive information taught at new hire orientation, hence the “pow” factor. One aspect of my role was to design internal brands, related collateral and templates for the firm.
I designed much of the marketing material for Penn Litho. I administered pieces such as this greeting card in design, writing, page assembly for prepress, rip/trap/imposition, and plate output. This may look like an ordinary card but its purpose was to demonstrate the “inline finishing” capabilities of the press equipment, which at the time was not commonplace at most printers. Inline finishing is where the entire print process is handled in one continuous assembly -- in other words, the printing, laminating, trimming, diecutting, folding, and any other processes required to finish a piece, are done without stoppage, saving time and cost to the print buyer. Notice each present opens up to reveal one of the twelve days of Christmas.
I designed this infographic below in collaboration with my teammate Karina Munoz, with input from the Kalypso Marketing and Oracle partner teams. Kalypso partners with Oracle on client projects and this was a year-end review of the past year's success.
Brochure layouts like this seem like such a simple piece to display in a portfolio, but I thought there were some merits to describe here. Part of the craft of designing for print is about knowing how to handle spot color printing, bleeds, rich blacks, imposition, and shortening a panel for a tri-fold where a cross-over is critical.
These before and after samples demonstrate process in thinking how we as designers can help business-minded people with their daily challenges with visual content. Some work-for-hire doesn’t always convey award-winning design, but it’s about helping people communicate better. Typically there is little to no time in the eyes of a businessperson to spend making content brilliantly designed. Often, my job as a designer is to simply get a message across as cleanly as possible in about 15 minutes or less.
